Hopewell

Hopewell Residential has spent over 30 years building award-winning communities across Alberta, earning titles like "Multi-Family Builder of the Year" and "Developer of the Year," and achieving Platinum-level status in Canada’s Best Managed Companies program.

But in 2016, with oil prices plummeting and the housing market struggling, they realized traditional marketing tactics – like print ads, TV commercials and events – weren't enough. There was very little clear ROI, no solid lead attribution, and it was difficult to draw aline between marketing efforts and the achievement of business goals.

"We had a great brand and strong creative, but no real way to measure what was actually working," says Nicole McLaws, Senior Director of Marketing & Brand Experience.

"We needed a new approach: one that was data-driven and focused on business outcomes."

Enter clearmotive.

Of all the agencies Hopewell met with, clearmotive stood out for one key reason: their results.

"They could show us exactly how many leads they generated and how thoseleads turned into sales. That was pivotal," McLaws says.

Together, they launched a pilot project focused on lead generation and digital transformation. clearmotive helped Hopewell:

• Define buyer personas using data and customer research
• Align messaging and CTAs across every stage of the buyer journey
• Integrate Hopewell's CRM with their full marketing funnel, from lead nurturing to sales hand-off
• Blend offline events with digital strategies to capture and nurture leads
• Track every campaign, from print to digital, in the CRM

"With clearmotive, we got really into the details around what we were trying to achieve as a business," McLaws says.

"We built out detailed personas and constantly updated our strategy based on who was interacting with our brand and what they cared about.We've refined this over the years with clear motive, and today, we not only run a well-oiled marketing machine, but we can also adapt in real-time."

Beyond strategy and analytics, clearmotive also delivered top-tier creative.

"Their work looks amazing and connects emotionally with buyers, which is exactly what we need," McLaws says.

In just 12 months, Hopewell's lead volume jumped over 300%. Today, more than half of the company's sales are directly attributed to marketing tactics.

"clearmotive is all about business results, which completely aligns with how we operate," McLaws says. "They helped us lead digital transformation and build a marketing engine that drives real growth."

Final Word

"What I love about clearmotive is their focus on value. They didn't just support us – they partnered with us to evolve how we do business," McLaws says.