Calgary Aggregate Recycling
The only company that enjoys heavy lifting more than we do.
Calgary Aggregate Recycling (CAR) came to us to rebrand their tough-as-rocks business. When you’re working with literally tonnes of sand, gravel, asphalt, and rock, you have to deliver a brand that can hold its weight.
The new CAR identity maintains the structured quality you come to expect with a heavy-duty brand, while embracing a playful versatility to be functional across a world of uses. From t-shirts to trucks, the new CAR identity stands confident yet approachable, no matter how dirty things get.
To get to the cleanest solution, sometimes you have to get your hands dirty.
Our team visited the CAR facility on-site to get a first hand look at how their operation worked. When you can see the business from your client’s vantage point, the best ideas are already in sight.
We love our brand!
We love our brand!
The brand refresh reflects CARs evolution—modern, innovative, and deeply rooted in sustainable practice. We embraced a clean, contemporary design language that elevates the brand, providing visual flexibility while staying true to its hands-on, practical foundation.
Let’s make some noise together.
Learn how we can create something amazing for your customers.